IEOC比赛中国站备赛指导

NEC国赛已圆满落幕，接下来就是IEO的国赛了，IEO国赛晋级结果已经出来啦，晋级的同学们准备好迎接国赛了吗？

关于IEOC中国站

比赛时间：

专业组：2022年5月底

新秀组：2022年7月中下旬

比赛项目：

个人笔试：180分钟，20道客观选择题+5道简答题

团队商业路演挑战：10小时方案准备+10分钟团队演讲+10分钟评委问答

IEOC中国站备赛指导

考察内容：

BUSINESS ENVIRONMENT ANALYSIS

1. the understanding of McKinsey seven- step analysis.

2. the meaning of corporate strategy, tactics and strategic management.

3. the application of Boston Matrix analysis, Porter’s Five Forces analysis and Prahalad and Hamel’s core competencies analysis.

4. the application of Ansoff Matrix, Force Field Analysis、and simple Force Field Analysis.

5.the creation of basic business plans.

MARKETING

1. the definition and application of forecasting marketing results.

2. the creation of basic marketing plan for new products and new services.

ACCOUNTING

1. the definition and application of some basic financial ratio such as dividend yield, price/earnings ratio,debt/equity ratio, earning per share etc.

2. the creation of basis financial forecasting (pro forma financial statement) for new firm and new products and new services.

HUMAN RESOURCES

1. the definition and application of staff evaluation.

2. the definition and application of effective communication methods.

3. the creation of basic organization chart for new firm.

OPERATION

1. the definition and application of quality control.

2. the creation of research and development plan for new products and services.

PRESENTATION SKILLS

1. the application of presentation skills such as tones, pause and eye contact etc.

2. the application of team work such as delegating and organizing the tasks.

3. the application of PowerPoint design.

4. the application of effective delivery such as showing confidence, and presenting clearly etc.

5.the application of frequent English utterance.

2020路演题目及评分标准

案例背景:

Millennial Chinese parents are willing to spend more time and efforts on cultivating the artistic attainment of their children since their early stages, which initiates the prosperity of extracurricular piano learning.

Li Fang is a current middle school student who started leaning piano 6 years ago. The experience was never fun for him, though he has got the certification of National piano level 6. Learning instrument requires persistence and long-term concentration, which could be especially challenging for young learners such as Li Fang. Due to his inability to stay focused during long periods of practices, his parents had no other option than to accompany him in completing home assignments after long hours of working, though they know little about piano. For this reason, their parent-child relationship has worsened over the years.

Li Fang is not the only child who has such experiences. Many Li Fang’s classmates who also learn piano have expressed the fear of their parents and their parents’ inability to provide precise feedbacks. Learning piano for both young learners and their parents could be miserable, where a third party could come in and mitigate the situation. Professional piano sparring partners who accompany young learners while practicing, with professional knowledge to offer effective feedbacks are now facing an expanding demand in the ever-evolving piano training industry.

Li Fang wishes to start a company that provides professional piano sparring partners, helping students to gain more professional feedbacks and reduce the anxiety their parents imposed on them. However, for he does not have enough business knowledge, he decided to ask for your help.

Your task is to help Li Fang in starting a company providing professional piano sparring partners to students aged from 5 to 18 in China. The start-up fund will be 1 million CNY at year 1, invested by an angel capital. Full operation starts at the September of 2020

任务要求:

评分标准: